Tag: Brand story
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I Built a Brand Before I Knew How to Explain It
There was a long period where I knew exactly what I wanted to create. I just couldn’t explain it. I could see the colors. I could see the photographs. I could imagine the website, the products, the women it would speak to, the feeling someone should have when she entered the world I was creating.…
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Pretty Isn’t a Brand: Why Aesthetics Without a Story Are Forgettable
I love beautiful things. Beautiful clothes. Beautiful websites. Beautiful packaging. Beautiful photography. Beautiful spaces. I notice colors, fonts, textures, styling, lighting, composition—all of it. I believe presentation matters. Especially in fashion, beauty and lifestyle, where the visual experience is often part of what makes us fall in love with something. But somewhere along the way,…
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Your Brand Doesn’t Need a Better Logo. It Needs Something to Say
A beautiful logo can make someone look. It cannot give them a reason to care. There is a very specific stage of building a brand that I think almost every creative founder eventually reaches. You have the name. You have the logo. You spent three hours deciding between two shades of pink that, according to…